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The founding principles of the company emphasize standards of excellence that showcase integrity, first-class service, a commitment to people, and a firm pledge to provide high-quality, aesthetically-pleasing, dependable products, and engineering support that surpasses the expected. AirConcepts recognizes that its customers are a valued part of its success. The management and staff are respectful of each customer's individual needs and are willing to "go the extra mile" to give assistance as needed. From specifications to installation, the dedicated and experienced representatives and sales engineers are considered "partners" and are essential to the global success of AirConcepts. The technical skill and product knowledge of the representatives enable them to contribute with project designs, to provide competitive pricing, and to ensure excellent service after the sale. Through the use of independent laboratory testing, AirConcepts' products attain credibility for the integrity of their performance characteristics and applications. The highest level of data integrity, accuracy, and reliability is established through this independent testing process. AirConcepts has achieved a reputation as a leader in the air distribution industry through product and service innovation, stressing product durability, reliability, style, and unique features. 

Carlton E. Brown, founder and President of AirConcepts, Inc., has been involved in air distribution continuously since 1964. He is a distinguished and respected authority in this field and is the holder of numerous patents.As an engineer, Carl has been involved with many industry and technology groups responsible for testing and rating air distribution products (e.g.,ASHRAE TC 5.3, Air Distribution Council, ISO, and ARI).

In 1985, Carl and Barbara Brown launched AirConcepts with the introduction of the Individual Air Outlet. As an air distribution manufacturer specializing in unique products within the HVAC industry, the company's product line has been expanded to include products designed for use in industrial, institutional, and commercial projects.

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